This is how I’ve Increased sales by 25% by optimizing menus based on customer needs and adding delivery option

Introduction

La Bel Amour is a B2B company from Nakhodka that supplies high-quality pastries to coffee shops and grocery stores

My role

I did in-depth interviews, target audience and competitor research, prototyping and usability testing.

Problems

• Inability to compete in the local B2C market, lack of a website, stable menu and space
• Nothing but Instagram account
• There was no clear menu and selling points
• The target audience wasn’t defined
• We had to find a suitable place to open a bakery

Goals

• Identify and understand our target audience and their preferences